posted by admin on Nov 14
Great Service Is A Necessity
If you’ve ever been into a store and had great service then you probably left thinking that you have seen a store with which you would definitely return. However, if you have been to a store that has has below average service then you quite possibly will say goodbye, never to shop there again.
Many business owners simply do not put enough effort into the job application process and when they do finally employ a worker, the service training is so tantamount to success that it is possible that the lifeblood of the business itself is tied pure to the level of service offered.
The nature of the company is of course a huge factor, but generally speaking it’s hard to see a business other than a monopoly, succeeding with inadequate service levels.
Returning Customers = $$$
Many businesses are heavily reliant upon repeat sales, in instances where this is in fact the case, service couldn’t be more important. In a competitive industry where prices are similar and there is very little to distinguish first from last place, the many ways to stay ahead of the field and separate yourself from the pack is to offer better service.
If your company has the better rapport with it’s customers then you could end up winning the service war. It surprises me frequently when I enter a store only to be greeted by such lethargy that it would compare to a hungover sloth. I can not and will no t believe that any self respecting business man wouldn’t monitor the staff in their establishment better than this. It beggars belief.
If I am dissatisfied with service then I vote with my purchases and move to a new place of business. In fact as a proponent of capitalist economics, I have always believed that the power of the customer to change a company is more powerful than any decisions the business can make itself.
In other words - No customers = no money, so you’d better listen up to what the consumer has to say.
A Very Serious Dilemma
It happens in monopolies where there is no competition. Service isn’t a priority simply because it won’t make more money. If customers aren’t happy then they don’t have much choice but to return anyway.
Every now and then a monopoly has it all to easy, then all of a sudden in the fire of a legion of disappointed customers - A competitor takes to the market place.
Even in a monopoly, if you neglect customers with constant inferior service, it leaves the door open for another business to come on in and pick up the base of clientele that has been hereto neglected and seek to show the previous monopoly a lesson in why service is so important.
It has happened before and will continue to happen.
Service Rules The Roost.
A.J James is a personal trainer/motivational speaker. He is a contributing writer for http://www.thesolutionwebsite.com and is a non-profit contributor.
